Owning a website has become common practice amongst business owners across the globe solely because it gives you access to an incredible pool of potential customers. Imagine having the ability to attract sales anywhere from Australia to North America and what it would mean for your net profit. SEO is a practice that every successful website owner needs to use to their advantage to make the most out of their website.
SEO (Search Engine Optimization) is the process of optimizing the content on your website so it appears more attractive to crawlers, which are unique algorithms that every search engine has. Crawlers are responsible for going through all of your content and determining whether it’s relevant to your targeted keywords in order to determine what your website’s placement will be on SERPs (Search Engine Result Pages). The more relevant content you have, the higher you’ll be ranked on SERPs and the more traffic you’ll bring in.
Put yourself in the shoes of the average consumer looking for a local bakery. When you visit a search engine such as Google or Bing you’d use keywords for your search such as “Local bakery” or “Bakery in X (City)”. As a business, you’ll want to make sure that your website’s address is one of the first 3 links on the result pages as customers are most likely to click on the first few links they see. All of this can be accomplished by harnessing the power of SEO.
The more traffic you gather as a result of being listed higher on search engines will also improve your ranking against other competitors that may be using the same targeted keywords for their content. If Business A is ranked in first and attracts 1000 visitors per day and Business B is ranked second but attracts 500 visitors per day, Business A will remain as the top hyperlink on the SERP.
You may be wonder just how getting more people to your website can help your net profit and the answer is simple. Every time someone visits your website they will be drawn into the products and services that you have to offer, eventually being brought down the sales funnel to inevitably make a purchase at the end of their visit. This is where your content comes into play.
The average searcher is looking for a company’s website that has relevant content that is not only informative but that makes them feel like they have to buy the products. The more professional and reliable your website is, the more likely they are to not only make their introductory purchase but to return to the site in the future for further purchases. Also, the quality of your content is responsible for determining whether they share your website with friends and family, garnering word-of-mouth traffic.
SEO is an essential part of owning a website, whether you’re looking to market yourself as a professional or as a business. By understanding how important SEO really is and how it works, you can optimize your content to improve your website’s rating.